I quickly fell in love with the barter concept. I became a partner of ITEX in Las Vegas in 1991 and I completed the buy-out in 1994. It was somewhat ironic that my purchase price was quite high due to the fact that I worked hard for three years and created something of value. Fifteen barter offices have opened and closed here since 1990, each one leaving a wake of unhappy members telling horror stories of barter. ITEX and I prevailed.

I feel it's crucial to stay in close contact with my members. Since my reputation hinges, in part, on the actions of my members, the quality of members is far more important to me than the quantity. I do not hesitate to walk away from any potential member who I perceive will violate the Marketplace rules and potentially harm my other members and the ITEX system. My personal motto is to under-promise, over-deliver and maintain a high level of integrity. By walking that walk, I've created a member base that predominantly does the same.